Checklist For Writing Your Job Ad

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https://www.sunnycoastjobs.com/documents/AdvertSubmissionForm.docx

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I.D.E.A is a simple mental template to help you get the best results out of your adverts. Obviously we

When crafting an effective job ad, follow the IDEA principle.

INTEREST: Use a job title that would interest to your ideal candidate
DESIRE: Build desire in the first sentence of your ad
ENERGY: Use words that cultivate energy and excitement
ACTION: Explain how to apply for the job

Check out this article for further details on the IDEA principle when writing you job ad. Following is a checklist to keep in mind for each element of your job ad.

☐ Include an industry standard job title that would appeal to the ideal candidate.

• Avoid jargon and quirky job titles
• Always lead with a specific job title
• Keep it simple and to the point
• Don’t be afraid to use the word ‘Job’ in your title
• Example Job Title: Registered Nurse Job

☐ Include the top three selling points or highlights of the role

• What are the benefits of the role?
• What can the candidate expect?
• What’s a highlight of working for your company?

☐ Provide specific information about your company

• Include an outline of your company culture

☐ Provide details on the role

• Keep the information concise
• List specific tasks
• Include the skills and experience required
• Include the suburb or area the role will be located or if it is remote work

☐ Provide salary information

• Candidates prefer to know the salary
• Job ads that display salary information generally receive more applications
• Don’t be afraid to use a salary range based on qualifications

☐ Include a list of benefits

• What’s it in for the candidate?
• Example:
  • Flexible work hours
  • Attractive bonus scheme
  • Inclusive, team-oriented culture

☐ Provide clear instructions on how to apply

• Example: We want you to take the next step ASAP! You can apply using the link below or email jobs@jobs.com if you have any questions, big or small, then drop me, Sally Vickerman, a line on 0444 999 888 – I can’t wait to hear from you

☐ Use bolded headings to clearly segment your ad